Developed a flexible suite of short-form video ads for Tommy Bahama’s Summer '24 launch, built to cut through crowded feeds and feel personal at scale. Partnered with a video editor to create assets optimized for Google Performance Max and Meta Advantage+ Shopping, enabling machine learning to dynamically match creative to audience intent—driving engagement across YouTube, Facebook, and Instagram with both new customers and loyal fans.

Skillset: Photoshop, After Effects

Google Performance Max Campaign, Summer 2024

Video Editor: James Cheng
Motion Design: Tom Eibling
Writer: Robert Scarpinito

For Tommy Bahama’s seasonal push across core categories, I designed a suite of performance video ads tailored for Meta’s Advantage+ Shopping platform. We A/B tested cinematic video against still imagery; video boosted engagement, while stills drove stronger conversions. To combine both strengths, I created hybrid assets with looping motion and clear calls to action. The Women’s category led results with 774K impressions, $1.2M in attributed sales, and a 98.14 ROAS, showcasing the impact of agile creative testing on revenue-driven performance.

Skillset: Photoshop, After Effects

Meta Advantage+ Shopping Campaign, Spring 2024

Video Editor: James Cheng
Motion Design: Tom Eibling
Writer: Krista Quinby

Improved year-over-year click-through rates by 11 percent by applying creative insights from testing. We refined email layouts to prioritize product-forward imagery, favoring PDP-style and close-ups of fabric details over lifestyle when performance data supported it. Updates to visual hierarchy, content modules, and CTA placement helped align the creative more closely with audience behavior, driving stronger engagement and conversion.

Skillset: Photoshop, Figma, After Effects

Weekly Emails
2023 & 2024

Design:Tom Eibling

Utilizing both Photoshop and After Effects, the file size of video GIFs within email sends was optimized. Workflows were streamlined, and team guidelines were established to ensure that the GIFs maintained image quality. Additionally, frame-by-frame animation within the Photoshop timeline using a ‘save for web’ approach was also leveraged.

Skillset: Photoshop, Illustrator, After Effects

Email Motion Assets

Concept & Design: Tom Eibling

Developed motion systems for organic social that helped drive a 37.5% lift in engagement year over year. Leveraged AI tools and JavaScript-based keyframe animation to build a scalable template library—enabling faster production, tighter brand alignment, and greater visual consistency across assets. Motion work was intentionally mirrored across email and landing page campaigns to create a cohesive, cross-channel narrative.

Skillset: After Effects, Photoshop, Illustrator,

Organic Social Motion Assets

Concept & Design: Tom Eibling

Selected logo mark designed to transcend the core brand into a modern golf market. The monogram mark seamlessly blends with Tommy Bahama’s IslandZone Performance Summer 23 Collection.

Motion & Design: Tom Eibling
Skillset: Illustrator, Photoshop, After Effects