I worked on a campaign for Rainier Beer that led to a renewed five-year contract. The campaign included a photoshoot and an end-of-summer barbecue event at the old Rainier Brewery. I was responsible for creating a shot list for the golden hour photoshoot and collaborating with models and photographers to execute the creative vision. I ensured seamless communication between all parties involved, directed the photoshoot to capture high-quality images, and later designed and produced webshop materials, including PDP/laydowns and on-model lifestyle imagery. The campaign was a success, leading to a renewed contract with Rainier Beer and high engagement with the produced materials.
