Led a comprehensive rebrand for a 501(c)(3) nonprofit, unifying its visual identity across digital, print, and environmental channels. Developed a flexible logo system grounded in the core mark’s rounded geometry to reflect movement, inclusivity, and the organization’s mission of Bicycling for All. Designed and branded assets for campaigns, events, and community programs, and created a cloud-based brand guide to ensure consistency across internal teams and external partners. Collaborated closely with marketing and copy leads on seasonal campaigns and directed creative for high-profile partnerships with SDOT, F5, and Kaiser Permanente.
