Joined in 2014 to lead the full rebrand of the 501(c)(3) nonprofit. I unified the organization’s visual identity and established a cloud-based asset library and brand guidelines to support consistency across teams. Collaborated with a marketing lead and writer on quarterly campaigns, and created print and digital materials for the Education, Advocacy, Events, and Membership departments—all in support of the mission to improve lives through bicycling. Served as lead designer and illustrator on community partnerships with organizations like SDOT, F5, and Kaiser Permanente.
