TOM EIBLING
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Werewolf Raspberry

Creative Direction, dye process lead

With
Zach Quella, print production lead

 

for Free People, 2021 & 2022 Seasons

In 2020, Free People launched a new graphic tee section on their website. I collaborated with the merchandising team to develop an exclusive line of tees and sweatshirts, sewn in Los Angeles and dyed and screen printed by my team in Seattle. This successful collaboration evolved into a two year-long partnership, where I served as both creative director and fulfillment lead.

Skillset: Creative Direction, Photoshop, Illustrator, After Effects, Garment Dye /with Screen Printer: Zach Quella

 
 

for Phish, 2021

Commission for Design + Illustration for their FALL 2021 tour stop merch in Pheonix, AZ

Skillset: Creative Direction, Photoshop, Illustration

 
 

Custom Brand Font & Shopify Build

I created a brand typeface inspired by collagé letrasets that then could be coded on the Werewolf Raspberry web shop.

Designed a storytelling-driven homepage, intuitive collection navigation, and refined product page layouts for the site enhancing brand engagement and streamlining the checkout experience for a smoother, conversion-focused UX.

Skillset: Creative Direction, Photoshop, Illustrator, After Effects, Shopify, HTML5

 
 
 

Motion & Video

Short-form video content for product drops and brand moments, designed in Premiere and After Effects with a focus on motion, texture, and scroll-stopping visuals.

 

Over the past decade, Werewolf Raspberry has grown from a DIY print zine passed among design friends into a bold digital brand with a loyal and expanding audience. What began as a side project evolved into a steady stream of requests for show posters and logos—fueling a creative journey rooted in community and experimentation.

By 2020, the brand had become a familiar name at concert parking lots and maker fairs across the Northwest. In 2021, key collaborations pushed Werewolf Raspberry to new heights: over 1,600 hand-dyed pieces were created for Free People’s spring and fall collections, and the legendary band Phish enlisted the brand for design work on their U.S. tour. These milestones helped build a thriving email list, launch a full Shopify store, and sharpen the brand’s creative direction—blending trend-forward design with fast, flexible workflows.