This app was designed to make a museum visit feel easy, inspiring, and personal. It helps visitors find their way, discover exhibits that match their interests, and connect more deeply with the art through audio, video, and AR—at their own pace. Users can save favorite works, plan their route, and even check out the gift shop from their phone. Whether someone’s a first-time visitor or a longtime regular, the app helps make the most of their time. It’s especially helpful for families, anyone on a tight schedule, or visitors looking for a more curated experience. What sets it apart is how it adapts—based on a person’s mood, interests, and how much time they have—so no two visits feel the same.

Empathy Map

Affinity Mapping

User Personas

 USER JOURNEY MAPS

Competitive Audit

We reviewed several apps in the cultural and museum space—including ArtLens, The Met App, Smartify, Getty Guide, and Bloomberg Connects. While none of these platforms compete directly with Atria, they do set expectations for digital museum experiences and highlight key gaps we can address. Atria has an opportunity to carve out a unique space by offering a lightweight, adaptive guide focused solely on the in-person visitor experience at the Cleveland Museum of Art. Across our audit, we noticed that while features like audio guides, content-rich pages, and mobile access are common, the real differences came down to:

• Generalized Platforms vs Purpose-Built Tools


• Static Menus vs Context-Aware Content


• One-Way Info Delivery vs Interactive Storytelling


• Broad Reach vs Local Relevance

By narrowing its scope and focusing on mood-based recommendations, NFC-powered discovery, and intuitive navigation, Atria stands to offer a more personal and emotionally resonant experience—something many broader platforms currently miss.

How Might We…